jeudi 27 octobre 2011

Yahoo Begins Shifting Ads To AdCenter



In the latest post on adCenter Blog MS has asked all the Yahoo! advertisers to move their accounts to the adCenter platform, to avoid any loss in traffic.

Here are a few things to to be kept in mind:

  • Since this is the pre-holiday season, make sure you don't miss on the traffic. MS anticipates 50-60% transfer of Yahoo! Search Traffic to adCenter by this weekend.
  • It is suggested that by 25th october , the accounts are funded with full budget to support the traffic from  Yahoo! Search and Bing.
  • If there is a confusions regarding the budget, it is advised to allocate 1/3rd to adCenter.
  • Keep a close watch on the bids, since the transition may cause some initial fluctuations.

For any help, there are various options:

  • There are a plenty of useful tips and advice on blogs and discussion forums.
  • Take help from Microsoft adExcellence tutorials.
  • Tweet question to @adCenter on Twitter.

Last but no the least. Provide your feedback and ideas to the adCenter Feedback Thread.

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