dimanche 31 juillet 2011

Google Rolls Out New AdSense Interface



Google rolled out the brand new interface for its AdSense users over the weekend. The new interface which is claimed to be easier, has been designed considering a lot of feedback from the publishers.

It helps the publishers in three main ways:

Increased Insights -  There is better and improved reporting for analyzing the data. This helps you to find out the performance of the ads.

Increased Control " New ad controls are far more simple, which enables you to control your ads and advertisers.

Increased Efficiency-  Now you can quickly see your earnings & payment information, run reports and make changes.

So far Google has received positive reviews from its early users.

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Google Presents The +1 Button!



Google has rolled out one more feature to its social search. The +1 button is a button that will allow you to recommend search results, ads, web pages etc., to your friends. This feature is currently available for search results page. Google will add the +1 button feature to ads and also pages, you can sign up for e-mail updates for the same.

Google says that, "We expect that these personalized annotations will help sites stand out by showing users which search results are personally relevant to them. As a result, +1's could increase both the quality and quantity of traffic to the sites people care about." The +1's will also be considered by Google just like it uses social signals from other services to determine a page's relevance and ranking. It works quite like the Facebook 'Like' option.

How it works

When you run a search, with your Google account signed in, and find a quality page in the organic search results, you can click the +1 button and recommend it (the site or page) to your friends. The next time your friends sign in to their Google account and run a similar search, he/she will find that you have recommended a particular site or page. Your friend can then quickly follow the recommended link knowing it is worth a visit as it has been recommended by someone he/she knows and trusts.

The +1's, according to Google, will make search even more personal and relevant. Users can recommend the content, ads etc., that are of high quality and the site or pages that has the quality content gets human recommendations and can expect better ranked for their quality. Here is a video of the +1 button released by Google. You can visit the Google Webmaster Central Help Center for any further +1 related queries.

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Official Google+ Blog Nonexistent, But This Serves the Same Purpose

You know how Google has official blogs for many of its products – or at least areas of focus? You have the Official Google Blog, the Gmail Blog, the Google Mobile Blog, the Google Lat Long Blog, the Google Research …

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Idiot Taunts Cops On Facebook, Arrested Shortly Thereafter

In the world of social media fails, it doesn’t get much better than a fugitive telling the police their general location on Facebook. A 29 year-old self-described rap promoter was arrested by New York Police after issuing a challenge to …

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The Google+ Hall of Fame

You’ve surely seen a Google+’s most followed list by now, but someone’s taken the time and added some visualization to it, giving us the Google+ Hall of Fame. The pictures can even represent the standard HoF busts if you’d like, …

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The Google+ Hall of Fame

You’ve surely seen a Google+’s most followed list by now, but someone’s taken the time and added some visualization to it, giving us the Google+ Hall of Fame. The pictures can even represent the standard HoF busts if you’d like, …

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Bing Gains Search 5% Usage In December



Hitwise has released their search market share numbers for the month of December 2010, highlights from their press release below:
  • Bing-powered search received 25.77 percent of searches for the month, with Yahoo! Search and Bing receiving 15.17 percent and 10.60 percent, respectively.
  • Google accounted for 69.67 percent of all U.S. searches conducted in the four weeks ending Jan. 1, 2011.
  • Bing and Yahoo! Search achieved the highest success rates in December 2010, meaning that for both search engines, 81 percent of searches executed resulted in a visit to a Website.



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Google Rolls Out New AdSense Interface



Google rolled out the brand new interface for its AdSense users over the weekend. The new interface which is claimed to be easier, has been designed considering a lot of feedback from the publishers.

It helps the publishers in three main ways:

Increased Insights -  There is better and improved reporting for analyzing the data. This helps you to find out the performance of the ads.

Increased Control " New ad controls are far more simple, which enables you to control your ads and advertisers.

Increased Efficiency-  Now you can quickly see your earnings & payment information, run reports and make changes.

So far Google has received positive reviews from its early users.

Comments

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Google Plus Reaches 20 Million Users in 3 Weeks

Like most, you are probably already feeling inundated with the amount of blog posts and media "buzz" (pun intended) regarding the release of Google social networking platform Google+. ComScore Inc. has reported that fledgling social network has acquired over 20 million unique visitors over the last three weeks. This is especially impressive due to the [...]

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Groupon Now Comes to Foursquare

Groupon and Foursquare have teamed up to bring Groupon Now deals to Foursquare users. It’s been known that the two companies were working together, but now users (and businesses) can reap the benefits. “Groupon Now!, our real-time deal platform, continues …

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samedi 30 juillet 2011

6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

My last three articles have covered all manner of gift-oriented shopping behavior by search engine users. We?ve learned quite a bit, such as:




Which product categories see a spike in interest earlier in the run-up to holiday shopping, com...

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Bing Gains Search 5% Usage In December



Hitwise has released their search market share numbers for the month of December 2010, highlights from their press release below:
  • Bing-powered search received 25.77 percent of searches for the month, with Yahoo! Search and Bing receiving 15.17 percent and 10.60 percent, respectively.
  • Google accounted for 69.67 percent of all U.S. searches conducted in the four weeks ending Jan. 1, 2011.
  • Bing and Yahoo! Search achieved the highest success rates in December 2010, meaning that for both search engines, 81 percent of searches executed resulted in a visit to a Website.



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Business Guide to Facebook Launches

Facebook has launched Facebook for Business, a new resource hub dedicated to helping businesses get started and optimize their brand on Facebook. The new resource center presents preexisting features in a way that will make businesses understand w...

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Automatically Check Your Level of Privacy on Facebook

Reclaim Privacy website will help you keep your Facebook profile information private.

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Google + 1 = Facebook War?

Is Facebook really out to stop the competition so much that they are banning and/or closing accounts of people that are promoting Google+? There is a lot of talk coming out of a lot corners – and nobody really knows who is legitimately saying what. There have been plenty of threads floating around the web [...]

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Facebook Movie Rentals Concept Expanded Thanks To Paramount

More movies are available for rent directly through Facebook, using Facebook Credits. Why is this significant news? Because this time, the titles come from Paramount, indicating that more studios are eyeing this as a potential option for film distribution. Warner …

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