In the latest post on adCenter Blog MS has asked all the Yahoo! advertisers to move their accounts to the adCenter platform, to avoid any loss in traffic.
Here are a few things to to be kept in mind:
- Since this is the pre-holiday season, make sure you don't miss on the traffic. MS anticipates 50-60% transfer of Yahoo! Search Traffic to adCenter by this weekend.
- It is suggested that by 25th october , the accounts are funded with full budget to support the traffic from Yahoo! Search and Bing.
- If there is a confusions regarding the budget, it is advised to allocate 1/3rd to adCenter.
- Keep a close watch on the bids, since the transition may cause some initial fluctuations.
For any help, there are various options:
- There are a plenty of useful tips and advice on blogs and discussion forums.
- Take help from Microsoft adExcellence tutorials.
- Tweet question to @adCenter on Twitter.
Last but no the least. Provide your feedback and ideas to the adCenter Feedback Thread.
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