Should I have Unique Content on My Mobile Site?

Should I have Unique Content on My Mobile Site or is it ok for it to be identical?

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Evernote ships slick iPad version of Skitch

by Rafe Needleman December 21, 2011 11:19 PM PST

Skitch makes it very easy to acquire, mark up, and send on an image.

(Credit: Screenshot by Rafe Needleman/CNET)

Evernote, which acquired the OS X graphics app Skitch in August, has just released an iPad graphics app under the same name. It's a fun and useful graphics product on its own, and a decent accessory product for Everynote devotees as well.

An Android version of Skitch was released previously.

Skitch can import an image from the iPad's camera, stored photos, the Web, or a map.

(Credit: Screenshot by Rafe Needleman/CNET)

Skitch on iOS (download link) is very nicely designed, and quite a lot more capable than its simple user interface would lead you to think. While its image modification tools are rudimentary (you can crop an image, that's about it), it has the markup tools most people will need: You can draw lines, arrows, boxes and ellipses, and add text. These are what you need to take an image -- a photo or screenshot -- and mark it up before you send it on to someone else.

There's no overload of tweaks and options for your markup tools. There's only one type of arrow, for example, and you can select from only eight colors. This is a tool for commenting graphically, not creating art or designs from scratch.

You can get images into Skitch through the iPad's camera, the camera roll, or from Safari or Maps. Or you can start from a blank slate. Once you've marked up your image, it's short work to save it to your Evernote notebook or photo library, or send it on via email or Twitter.

That's all Skitch for iOS does. The key is how smoothly it does it. I haven't seen an app that makes marking up a Google Map, for example, as easy as this. From getting the image to editing it to sending it on, it really could not be easier or go more smoothly.

Evernote CEO Phil Libin told me recently that he saw Evernote as the central app in his company's strategy to re-invent productivity software. Skitch, he said, was also key to this. With the iOS version of the software I can see what he was getting at. After just a short time with this app, I'd say it's a must-have for iPad users. Skitch is free.

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Can Reading Level Fix Panda?

When Reading Level was launched in December last year, we never thought it was possible. Google indexes the website content on the basis of volume, depth and originality.

This may be linked to Google Panda update wherein duplicate and poor quality content were excluded from search results. Google can take note of the depth of the content of a particular website, and can come up with results in accordance with the user's preference.

For example, when a scholar doing research on a particular phase of Indian history will browse Google for research purpose, he will do it with the objective to have an in-depth knowledge about his field/subject. In this case the reading level can be dubbed as "advanced".

On the other hand, when a teenager is browsing Google to know about the smartphone he is planning to buy, all that he is looking for are the features and the price of that handset. It may be termed as just a "basic" reading level.

So if Google categorizes a website on the basis of its reading level (advanced or basic or intermediate), then it clearly reflects Google's understanding of the website's content depth and quality.

Now the question is, is it related to Google Panda update?

It might be assumed that when the content of a website is branded as a poor quality one, then it will be assigned to either basic reading level or below it. On the other hand, a favourable evaluation of a website's content will get that website categorized as one of advanced or intermediate reading level.

So it might be concluded that -

• A website having a huge volume of good quality content is to be categorized as a website of advanced reading level.

On the other hand, a website is to be categorized as a website of basic reading level, if -

• its content is of low quality Or
• the content is of good quality but suffers from lesser depth and volume.

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